Comments on: New Logo Madness

By: Laurie

Laurie — Wed, 24 Jan 2007 23:15:12 +0000

I completely agree with your comments towards the at&t logo – absolutely horrendous font choice and treatment. I think that must be top 10 most unattractive ampersands out there and it’s the first thing I see.

It’s a shame since they probably paid a huge chunk of change for this disaster. I hope at least the one responsible for selling them this thinks of it as a dare or a really bad joke they got away with.

By: Brad Zylman

Brad Zylman — Tue, 09 Jan 2007 19:25:38 +0000

You are right on about the intel typefaces. Why Why WHY have three typefaces in one little space? How college freshman new to type design is that! The rest doesn’t not bother me other than if your going to do a bevel, do it all the way and make the thing look like a real emblem that pops off the page.
Next: at&t sucks. Does not flow, doesn’t even look like they kerned it. Reminds me of some old paste boarded up layout that someone stuck together. Just use the globe! At least that’s cool.

Kodak’s old logo made me feel like it was an old poloroid shot. Now it looks like they got bought by Macdonald’s. Bauhaus…come on. There are so many more interesting fonts out there. I agree, lose the lines and put it on a a pixelized backdrop to at least make us think they thought about the digital age.

By: felix

felix — Wed, 18 Jan 2006 15:30:24 +0000

I agree the new at&t text is awful. I guess they think lower case is more internet-y and hi-tech. The kodak colors are a bit too macdonalds, but I like the new kodak red text. Plus its a great name: “Kodak”. The intel stuff is just ‘blah'”: how many logos can we throw on this thing – but then intel never had a strong identity IMO.